Passionate professional with the ability to lead large-scale global operations in diverse cultural environments of Fortune 100 and non-profit organizations. Develop and implement procedures and process plans to meet and exceed customer expectations consistent with development, efficiency, delivery and quality. Visionary leader with the definitive ability to inspire teams to accomplish strategic goals and objectives in fast-paced, high-energy settings. Customer centric with a proven track record of success championing global initiatives, leading change, growing EBITDA, and successfully managing P&L. Able to bring multidisciplinary stakeholders together, listen to their needs, and generate buy-in for innovative solutions. Multiculturally sensitive professional who is bilingual in English and Spanish with Latin America experience.
AREAS OF SIGNIFICANT EXPERIENCE
- Global Operations Management
- Analytical thinking and problem-solving skills
- Creative Innovative forward thinker
- Supplier Diversity Programs
- Fiscal Management
- Fundraising
- Call Center Operation
- Strategic planning / leadership
- Project Management
- Data analysis / key business drivers
- Human Resource development
- Change Management
- Marketing / sales / product launch
- Information technology
- Problem Solving
- Negotiation
- Supply chain management
- Consultation
- Advertising / public relations
EDUCATION
MASTER OF BUSINESS ADMINISTRATION (MBA) (2006)
Texas Christian University, M.J. Neeley School of Business, Fort Worth, Texas
BACHELOR OF SCIENCE, BUSINESS ADMINISTRATION – MARKETING (1990)
California State University, Northridge, California
OTHER CREDENTIALS
- Non-profit Leadership Certification, Center for Nonprofit Management (2011)
- Board of Directors Certification, National Association of Corporate Directors (2007)
- Level IV Communication Certification, Texas Christian University (2006)
PROFESSIONAL EXPERIENCE
L Factor Solutions, Fort Worth, Texas Partner …
Provides solutions to Lead, Leverage and Learn – firm becomes a strategic partner for all clients. Firm applies innovative solutions and best practices to the unique challenges faced by each client. Specialized in providing process improvement, strategic planning, project management, Human Resource solutions, fiscal management and business development expertise.
NATIONAL SOCIETY OF HISPANIC MBAs (NSHMBA), Irving, Texas
Executive Director … Built a human resource infrastructure where none had existed, including hiring/screening guidelines, employee handbook, contracts, letters of engagements, job descriptions, matrix performance evaluations, goal setting, succession planning, and diversity training. Diversified the funding sources of NSHMBA. Improved the organization’s cash position by 44% ($4.6 to $6.7 million) in the first year, reaching $10 million within two years by identifying opportunities, influencing change and an aggressively focused fundraising effort. Conceived and launched the University Partnership Program with a roster of 37 AACSB-accredited universities with a financial impact of more than $1.5 million in annual fellowships and scholarships. Negotiated multi-million contracts, accountable for managing cost of outside services, commodity market, forecasting and quality control.
AMERICAN AIRLINES, INC., Los Angeles, California, and Fort Worth, Texas
Director, Latin American National Sales and Operations … Led the Latin American National Sales team of this Fortune 100 corporation, generating $500 million of annual revenue from U.S./Canadian points of sale to Latin America. Developed the strategic direction, analyzed pricing, and agency/corporate sales strategies. Created and launched specialty sales and recognition programs for influential travel agencies. Oversaw Latin Desk Service Center Operation, from procedures to operational effectiveness for specialized accounts. P & L and Revenue Management responsibility. Brought together political dignitaries, industry representatives, VIPs, and business customers to represent the North Texas region in Latin America. Developed strong alliances with various organization in the U.S. and Canada, resulting in increased constituent support.
Human Resource Generalist & Division Liaison
Managed HR operational needs for division or airports. Administrated HR policies, procedures and programs. Responsible for delivering all facets of recruiting success throughout the organization. Carried out responsibilities in the following functional areas: departmental development, HR Information Systems (HRIS), employee relations, training and development, benefits, compensation, organizational development, employment and Diversity and Inclusion. Ensured employment compliance to regulatory laws. Worked with division head to develop and execute recruiting and staffing plan for implementation. Related HR strategy to business results. Developed long-term recruiting strategy and space planning. Administered performance management and improvement systems. Developed succession plan.
Advertising Manager
Directed advertising for Latin America (including Mexico and the Caribbean) and U.S. domestic Hispanic markets. Managed agency relations. Managed global marketing and ensured optimal integration, synergy, and cost-effectiveness of advertising. Directed and approved copy, graphics, print, and radio spots.
Advertising Administrative Manager / Comptroller
Supervised a highly effective financial team focused on accurate financial reporting. Ensured the consistency and strategic alignment of advertising with corporate goals. Developed and oversaw a $250 million advertising budget. Coordinated all advertising agency relationships worldwide for American Airlines. Managed supply chain and procurement for all advertising, and, sales and promotion. Monitored accounts payable in 40+ countries, gaining expertise in the art of foreign currency exchange hedging that saved 20–30% per year.
Airport Operations Analyst / Comptroller … Served on an operational team of comptrollers responsible for coordinating a corporate restructuring of airport operations in the U.S., Canada, and Caribbean. Planned and monitored capital and operational resources for five airports on the West Coast. Articulated human capital needs based on flight schedules, union contracts, methods, and standards. Analyzed spending and cost-control initiatives. Participated in forecasting and preparation of the annual budget. Evaluated manning impacts, reductions, and savings associated with the Reno Air and TWA mergers. Participated in the changeover from FinPAC to a SAP financial system. Wrote the appropriate request for the move from the old Stapleton Airport to Denver International Airport, a huge, very complicated capital project.
PERSONAL STRENGTHS
- Adaptable professional who can easily transfer skills and bring a fresh perspective to any industry.
- Detail oriented organizer with the proven ability to prioritize tasks in a rapidly changing environment with competing demands.
- Conceptual thinker who can see the whole picture without getting lost in the details.
- Effective communicator with exceptional interpersonal, presentation, written, and oral communication skills.
- Definitive analytical, problem solving, statistical, conceptual, decision-making, and consulting skills.
PROFESSIONAL AFFILIATIONS AND VOLUNTEERISM
- Society for Human Resource Management (SHRM)
- National Association of Professional Women (NAPW)
- National Society of Hispanic MBAs (NSHMBA), Lifetime Executive Member
- Member, C-Suite and CEO Netweaver
- Director, The Concilio
- Director, Latino Institute For Corporate Inclusion (LICI)
- Chairman, Turnberry Women’s Association
COMPUTERS
Proficient in Microsoft Office applications – Words, Excel, PowerPoint, Telecommunications computer software, Operation software- for trends/anomalies in work process, working knowledge of SAP and FINPAC, Customer Relations Management Systems (CRMs).